KFC - Crunch, K-Drama Style
Insight K-dramas have become a global obsession. Fans don’t just watch them. They quote the scenes, mimic the emotions, and share them endlessly online. Strategy To launch the Gochujang Crunch, we tapped into the K-drama craze by using one of its most recognisable elements: dramatic scenes. Instead of recreating them perfectly, we introduced a quirky twist that local audiences could instantly enjoy.
